M. Night Shamalamadingdong has a new movie coming out. I think it looks interesting, but I am not getting my hopes up. Plus, I have a problem with the ads for it. They keep harping on the point that it is rated R. Shamalamadingdong’s first R-rated movie.
So, he’s made an R-rated movie. Big deal. Is that supposed to make up for the fact that every movie he makes is worse than the last? The Sixth Sense was great. Unbreakable was good, but didn’t match the first movie. I couldn’t stand Signs and after that, well you get the picture.
When the biggest point they have to sell a movie is its rating, then I don’t hold much hope that it will be very good.
These “I’m thinking Arby’s” commercials are rather weak attempts at humorous advertising. The best of these are the construction workers catcalling the guy with the Arby’s sack, but even that only elicits a minor chuckle. And it’s down hill from there.
The one that has been playing recently really chaps my hide. Here’s the scene. Three construction guys standing in front of the counter inside an Arby’s. Two of them place a bet as to whether they offer certain menu items at 5 for $5.95.
Now, they are right there at the counter. The menu board has a big, bright poster advertising this $5.95 deal. It’s right there and they are still betting on its existence. All you have to do is use the power of sight… and, well, the ability to read English. Maybe that was the problem.
How hard would it have been to film that first scene somewhere that wasn’t the menu counter at Arby’s? Are you just stupid? Lazy? What?
The commercial ends with the loser of the bet, the guy who apparently couldn’t read the freaking menu 5 feet from his face, operating a jack hammer dressed as a bee.
Have you seen this absolutely horrifying, funny, creepy, and just plain wrong commercial? I didn’t know whether to laugh or scream. I won’t try explaining it. You will know it when you see it.